Elizabeth Orr
Projected Return, 2015
Glass, formica, flavored yogurt, foam, steel
60 x 72 x 42 in (152.4 x 182.9 x 106.7 cm)
Elizabeth Orr
Loss Lead, 2015
HD Video
4:40 loop
Elizabeth Orr
Ghost Posture, 2015
Bronze glass, formica, felt, weights
72 x 36 x 12 in (182.9 x 91.4 x 30.5 cm)
Elizabeth Orr
Gaussian Catharsis, 2015
HD video
4:00 loop
Loss leader or loss lead is a term for a marketing strategy: a commodity or service that is offered at a reduced price, intended to lead to subsequent sales of other items or services with the expectation of long-term profitability.
In relationship to perceptual scenarios of glass panes obscured with flavored yogurt, Orr's works use the language of promotional video and side-scroll gaming to explore a strategy of loss. The videos are set in two different economies of New York state: the facade of a law firm on Poughkeepsie's main street and a conference room in the New York Times building on 8th Avenue.